Priya Foods (Ramoji Rao Group) entered the snacks segment with 12 varieties of traditional Andhra snacks. Their TA is mature consumers above 20s.

Competitive packaging study and TA research proved that the consumer’s focus will be on the product, as it is a new variety in the market. Thus, the concept of ‘INSIDE-OUTSIDE’ took birth; wherein contents (product) of the pack will be portrayed on the outside of the pack!

Crisp food photography further added to the drool effect coupled with the Yellow Panel. Arabic and French copy is included for export market.

Firelfy is a premium wine brand with a magical blend of red and white grapes. The TA of this fine spirit is wine lovers with developed taste. The communication used 2 colours of the blend – red and white woven with the theme of magic. The Zebra stripes, Piano keys & Dalmatian spots in red depict mystery and mischief of the wine.

POSM material targeted for specific events, restaurants was developed along with gift and special packaging.

Snacking is all about taste with a dash of fun. The sub-brand name Lite Bites reflects this consumer frame of mind. The ditted pattern and the heart-shaped window are the graphic representations of this thought.

Media Magic retails pre-loaded memory cards for mobile with legal content of music, wallpapers, ringtones, games, etc. Mobile entertainment has reached every pocket through these memory cards. Also, it has one of the shortest shelf lives. The challenge was to break the clutter of all mobile related communication in the retail outlet.

Transformation through packaging design was the perfect solution. The use of fresh and bold colours and typography along with stunning visuals broke the retail clutter where the TG interacted with the product.

A unique visual system enabled instant identification of different category cards like Bollywood, Games, Regional, Folk, Movies, etc.

Dinshaws is a popular brand name in the Icecream market. They entered the butter segment, but wanted to stay away from conventional dairy look. The ‘stark’ pack conveys a premium brand and stands out de-cluttered on the retail shelf. The contrast in red and white clearly emphasizes brand colours.

Forstar Foods launched ready-to-eat fish curries in different variants. The under water world is a mystery with abundance in seafood. Also, seafood lovers are choosy about their taste. This led to the brand name ‘Secret of the sea’ and the colour black; implying the core offering – a special taste! The waves in the logo & graphics create the underwater effect.

Coding of packs with different colours & grouping of cuisines by tone simplifies identification. Dual language copy in Arabic is included to cater the export Gulf market.